Healthy Directions Named Winner of Prestigious Nutrition Business Journal 2013 Industry Achievement Award

Healthy Directions, a top source of natural health advice and doctor-formulated nutritional products, wins NBJ's Management Achievement Award for its remarkable double-digit growth and the launch of two new doctor brands.

Bethesda, MD., Jan. 27, 2014 – Healthy Directions, LLC, a top source of natural health advice and doctor-formulated nutritional products, today announced it has been named a winner in the Nutrition Business Journal (NBJ) 2013 Awards in the category of Management Achievement. The company received this honor because of its remarkable double-digit financial growth and introduction of two new doctor brands in 2013.

Under the dynamic leadership of new CEO Connie Hallquist, Healthy Directions achieved an above-average industry growth rate of 15 percent in 2013. The company also added two new doctors to its portfolio of health experts: Dr. Richard Wurtman and Dr. Joseph Pergolizzi, Jr.. Both of these doctors also launched innovative products in 2013 that provide consumers with efficacious solutions for the two major health concerns of sleep and pain, respectively.

As the premier publication for the nutrition, natural, organic, dietary supplement and integrative medicine industries, NBJ recognizes the industry's most noteworthy leaders through its annual business achievement awards. These are individuals and companies who are committed to advancing the audience of healthy, educated consumers and fostering a business atmosphere that encourages sustainability and better nutrition.

“I am delighted and proud that Healthy Directions has been selected as the winner of Nutrition Business Journal's 2013 Industry Award for Management Achievement,” said Healthy Directions CEO Connie Hallquist. “This esteemed recognition validates the soundness of our company strategy, the importance of our mission and the exceptional strength of our team.”

NBJ editor-in-chief Marc Brush said, “We are thrilled to honor all of the winners of this year's NBJ Awards. We think that each of these individuals and companies is up to something special in advancing the cause of the industry, and we look forward to celebrating with them this summer.”

The business leaders of 2013 have been announced in NBJ's January issue. Recipients of the NBJ Awards will be honored during the 17th annual NBJ Summit, July 22-25, at the St. Regis Hotel Monarch Beach Resort in Dana Point, CA.

To view the entre list of winners, go to: http://www.newhope.com/managing-your-business/winners-2013-nbj-awards.

About Healthy Directions

Healthy Directions, LLC, a leading health publisher and direct-to-consumer retailer of doctor-formulated nutritional supplements and skincare products, is dedicated to helping people lead healthier, happier lives. Healthy Directions provides expert guidance and advanced nutritional supplements from America's most knowledgeable and highly respected integrative and alternative health doctors including Julian Whitaker, MD, Dr. David Williams, Stephen Sinatra, MD, Aaron Tabor, MD, Richard Wurtman, MD, and Joseph Pergolizzi, Jr., MD. To learn more visit: www.healthydirections.com.

About Nutrition Business Journal

Through a portfolio of media products, including a monthly executive journal and in-depth research reports, Nutrition Business Journal, produced by New Hope Natural Media (a division of Penton), supplies authoritative data and analysis to leaders and decision makers in the nutrition business. NBJ also provides strategic consulting services to many of the top companies in the industry.

About Penton

For millions of business owners and decision-makers, Penton makes the difference every day. We engage our professional users by providing actionable ideas and insights, data and workflow tools, community and networking, both in person and virtually, all with deep relevance to their specific industries. We then activate this engagement by connecting users with tens of thousands of targeted providers of products and services to help drive business growth. Learn more about our company at www.penton.com.

Penton is a privately held company owned by MidOcean Partners and U.S. Equity Partners II, an investment fund sponsored by Wasserstein & Co., LP.

For more information on Healthy Directions please contact:
Erica Bullard, Senior Vice President
T: 240.744.1903, E: [email protected]

For more information on Nutrition Business Journal please contact:
Marc Brush, Editor-in-Chief
T: 303.998.9249, E: [email protected]